By sonal on July 12th 2021
The boom of vernacular and regional content is a trend in the podcasting industry that has gathered steam. While the diversity has led to more creative content, it has also enabled the resurgence of numerous folk stories. Is this shift just a good marketing strategy or is there more to it? Is the future hyperlocal […]
By sonal on July 12th 2021
With an 83% listenership during the pandemic, radio has kept its own during COVID. In the age of digital boom and a crowded media landscape, do these figures predict a boost in the popularity of radio and sound festivals in the near future? Is radio catching up with the numbers of TV and is it […]
By sonal on July 12th 2021
The challenges of selling sound during a pandemic forced marketers to pivot strategies and navigate through the new normal.The pandemic created a host of new circumstances for marketing teams including suddenly moving to a remote work situation, along with shifting priorities and fund crunches.What did they do to keep themselves relevant and their channels running?
By sonal on July 12th 2021
TEDX RJ Kartik from MY FM takes a dig on the growth of in-house experts on Coronavirus in India and how love & romance took a wild turn during the pandemic. Restoring Laughter During the Pandemic by RJ Kartik An expert on love and relationships, RJ Rochie from Radio Mirchi talks about how the strangeness […]
By mathew on July 12th 2021
Stories play an important role in our culture. How has sound become the conduit of storytelling? Do Podcasts serve as the testing ground for scripts that will be adapted to movies and TV shows? There is a resurgence of the audio story, the audio book, the audio play. There are podcasts which have enhanced the […]
By mathew on July 12th 2021
It takes a lot to crack a good joke, but keeping one’s sense of humour intact during a pandemic – surrounded by pain, death and misery – requires grit as well as wit. What made the Radio Jockeys carry on with their programmes? How did they continue to make us laugh during perhaps the most […]
By mathew on July 12th 2021
In the last 5 years a lot of work was being done to achieve the SDGs. The coronavirus has impacted most of the social sector goals- health, education, gender equality, employment etc. How can we speed up to still meet the targets? How do we evolve, innovate, connect and adjust to the new realities?
By mathew on July 12th 2021
At a time of a global catastrophe, the private radio channels of the country rose up to the occasion and took on the responsibility to convey COVID-safe protocols to their audience: but with a twist. The onus of creative, effective and responsible messaging not only maintained the connect with the audience, but also led to […]
By sonal on July 12th 2021
The pandemic and lockdown had a global impact but its effect was much more severe on the disadvantaged sections of the society. Old world problems plague the community radio in this new and connected world, with CRs and Private Channels unable to broadcast news. Are the Channels missing the opportunity to fulfil their mandate and […]
By sonal on July 12th 2021
The new listeners of the radio do not live in the metros. They can be found in the lanes of Hisar, on the terraces of Jodhpur’s blue houses, in the temples of Kolhapur and on the banks of Godavari in Nanded. The channels have turned their transmitters to the small cities and towns for cashing […]