Sublocal Podcasting – Exploring a New Market
Sublocal Podcasting - Exploring a New Market
The boom of vernacular and regional content is a trend in the podcasting industry that has gathered steam. While the diversity has led to more creative content, it has also enabled the resurgence of numerous folk stories. Is this shift just a good marketing strategy or is there more to it? Is the future hyperlocal podcasting? Do the new stories and audience lie in the regions? Listen to players from the world of digital audio medium weigh in on the matter.