The new listeners of the radio do not live in the metros. They can be found in the lanes of Hisar, on the terraces of Jodhpur's blue houses, in the temples of Kolhapur and on the banks of Godavari in Nanded. The channels have turned their transmitters to the small cities and towns for cashing in the big bucks. How has their programming changed? Join us as we decode the new shift of the radio content in the Tier 2 and 3 cities.