Tuning into the Tiers: Small Towns Beckon

By sonal on July 12, 2021

Tuning into the Tiers: Small Towns Beckon

The new listeners of the radio do not live in the metros. They can be found in the lanes of Hisar, on the terraces of Jodhpur's blue houses, in the temples of Kolhapur and on the banks of Godavari in Nanded. The channels have turned their transmitters to the small cities and towns for cashing in the big bucks. How has their programming changed? Join us as we decode the new shift of the radio content in the Tier 2 and 3 cities.

Moderator- Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld

Tapas Sen- Chief Content Officer, Radio Mirchi

Gaurav Karrir- National Programming Director, FM Tadka

Sharat Bhattatiripad- VP Programming, Fever FM

Ravi Bhagwat- National Head - Production NTR (Ideas and Integrations), Red FM

Amlanjyoti Majumdar- Director, External Broadcast & PR, AIR